Visual Merchandising Strategy

- Develop and standardize visual merchandising guidelines across all offline channels (Brand Stores, Drugstores, Modern Trade, etc.).

- Ensure consistent brand image and customer experience across all retail touchpoints.

- Translate marketing campaigns and product launches into impactful in-store visual concepts.

Campaign & Store Execution

- Plan and execute visual merchandising activities for new product launches, seasonal campaigns, and brand activations.

- Lead new store openings, store revamps, and nationwide VM rollouts.

- Coordinate timelines, production, installation, and execution to ensure projects are delivered on time and within budget.

- Partner closely with Marketing, Sales, Trade Marketing, and Category teams to deliver best-in-class in-store visibility.

POSM & Display Management

- Develop and manage POSM materials, including display units, testers, shelf displays, standees, and other merchandising assets.

- Optimize production costs while ensuring premium execution quality.

- Manage POSM inventory, allocation, and reuse across stores.

Performance Monitoring

- Monitor in-store execution and evaluate VM effectiveness through sales performance, visibility, and shopper engagement.

- Analyze market trends and recommend improvements to display layouts, planograms, and merchandising strategies.

Stakeholder & Vendor Management

- Work closely with internal stakeholders to align execution plans with business priorities.

- Manage external agencies and vendors for design, production, and installation.

- Conduct regular store visits to ensure execution quality and identify improvement opportunities.

Requirements

- Bachelor's degree in Interior Design, Industrial Design, Marketing, Trade Marketing, or a related field.

- 3–5 years of experience in Visual Merchandising, Retail Marketing, Trade Marketing, Retail Design, or related roles.

- Experience in the beauty, cosmetics, retail, or FMCG industry is highly preferred.

- Strong understanding of shopper behavior and retail merchandising principles.

- Proven experience managing nationwide offline merchandising projects and multi-channel execution.

- Strong project management, communication, and cross-functional collaboration skills.

- Creative mindset with a good eye for aesthetics and current beauty/lifestyle trends.

- Proficient in Microsoft Office and Canva; experience with Photoshop or Illustrator is an advantage.

- Willingness to travel frequently for store visits and project execution.

Benefits

- 13th-month salary.

- Healthcare insurance and annual health check.

- Full statutory insurance in accordance with labor regulations.

- Professional, dynamic, and collaborative working environment.

- Opportunities for career development and continuous learning.