Main Accountabilities

• Lead the development and implementation of trade category plan for assigned channel Minimart/ Proximity
• Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
• Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
• Match brand objectives with customer/market needs
• Work with field sales team to ensure excellence in in-store activation
• Ensure sales team to execute the most efficient JBP and trade spends
• Work out monthly rolling forecast for assigned channel
• Prepare promotion sell-out volume with attention to market
  
  

Requirements

• Strong CS&P / Category / Trade Marketing fundamentals
• Deep understanding of Distributive channel
• Strong analytical and insight generation capability
• Proven ability to translate strategy into execution impact

Mindset & Ways of Working:

• Bold, proactive, and results-oriented, with strong ownership and a bias for action
• Highly driven and accountable, able to push agendas and make things happen in a fast-paced environment
• Strong execution focus with end-to-end ownership
• Entrepreneurial / startup mindset, comfortable building new channels from scratch
• Strong collaboration across Sales and cross-functional teams
  

Experience

• At least 2- 3 Year of Experiences in CS&P / Trade Marketing / Category Planning roles (Beauty/FMCG preferred)