1. Position Overview

• Job Title: Social Media Specialist

• Employment Type: Full-time

• Location: Hybrid

2. Company Description

We are an emerging brand with established operations and a growing presence in the U.S market.

Our focus is on delivering thoughtfully designed lighting solutions that combine quality, natural elements, and refined aesthetics.

As we continue to expand, we are looking for a creative and data-driven Social Media Specialist to

lead and execute our organic content strategy across Instagram and Pinterest, with a strong focus on the U.S. market.

This role is for someone who understands that great social media is not about volume, but about impact, relevance, and storytelling that drives engagement and action. We’re not looking for someone to simply post content. We’re looking for a storyteller.

3. Key Responsibilities

Instagram — Build the Brand Story

● Stay ahead of Instagram trends, features, and algorithm updates to optimize performance

● Continuously experiment with content formats (Reels, carousels, etc.) based on algorithm

shifts

● Develop and execute a compelling content strategy aligned with brand storytelling

● Build and nurture community through comments, DMs, and meaningful interactions

● Set up and optimize automated DM flows (e.g., collaborations, engagement, lead capture)

● Lead influencer seeding and identify the right KOLs to amplify brand presence

Pinterest — Turn Trends into Traffic

● Plan and execute an organic Pinterest content strategy with strong keyword optimization

● Identify trending keywords and topics to increase discoverability

● Create and optimize pins to drive website traffic and support Pinterest Ads performance

● Analyze performance metrics and continuously improve reach and engagement

● Stay updated on Pinterest trends and best practices

4. Qualifications

● Excellent written English skills (mandatory), with the ability to craft engaging, on-brand copy for a U.S. audience

● Proven experience managing Instagram and/or Pinterest organic accounts

● Strong understanding of social media trends, especially Instagram algorithms and content formats

● Familiarity with Pinterest SEO, keyword research, and content optimization is a strong plus

● Proficiency with social media automation and scheduling tools

● Experience in influencer marketing, KOL sourcing, or creator collaborations

● Highly creative, yet data-driven - Able to understand what works and why

● Proactive and curious mindset - Constantly testing, learning, and adapting Nice to Have

● Ability to edit photos and videos using tools such as CapCut, Canva, or similar

● Strong eye for visual aesthetics, especially within the home decor or lifestyle space

● Background in home decor or related industries

● Experience working with U.S. or global audiences

● Early adopter of social media trends and platform updates 

4. Benifits 

● Salary: Negotiate
● Official Labor Contract with full Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI)
● 100% insurance contribution based on the full salary
● Additional benefits in accordance with Vietnamese Labor Law