Assistant Brand Manager – OTC Product
- Ho Chi Minh, Vietnam
- Full-Time
- On-Site
Job Description:
Role Summary
Act as Brand Assistant for the Pain Management & Wellness category, supporting the Senior Brand Manager (SBM) in assigned marketing activities and projects.
Key Responsibilities
- Work closely with agencies (Advertising, Market Research, Media & Digital) from briefing and proposal evaluation to finalization, execution, and close monitoring of brand activities, including online/offline communications, promotions, and activations, in line with the full-year plan.
- Lead New Product Introduction (NPI) projects, artwork (AW) development, and integrated communication activities to ensure consistency with the Brand Heart, MAP, and communication strategy.
- Execute, submit, and monitor promotional materials.
- Partner with Area teams and cross-functional departments, including Regulatory Affairs (RA), Trade Marketing, Sales, Supply Chain, and Finance, to deliver ongoing projects.
- Frequently monitor and evaluate brand performance, including media updates and FAQ tracking, to propose and execute appropriate initiatives to strengthen brand equity.
- Monitor and report Advertising & Promotion (A&P) spending and activities.
- Perform other tasks as assigned by the line manager and undertake related administrative responsibilities.
Requirements
Educational Background
- Bachelor's degree, with a major in Marketing.
- A strong background in marketing, particularly media and communications, is required.
Job-Related Experience
- At least 4 years of experience in Marketing.
- Demonstrated ability to manage multiple tasks and meet deadlines.
- Strong communication and interpersonal skills.
- Ability to apply analytical techniques to gather and interpret relevant data.
Other Job-Related Skills
- Strong organizational skills and attention to detail.
- Fluent in written and spoken English.
- Open-minded, innovative, and results-oriented.
- Agile, with strong problem-solving skills.
- Good teamwork and collaboration skills.