Assistant Brand Manager – OTC Product

  • Ho Chi Minh, Vietnam
  • Full-Time
  • On-Site

Job Description:

Role Summary

Act as Brand Assistant for the Pain Management & Wellness category, supporting the Senior Brand Manager (SBM) in assigned marketing activities and projects.

Key Responsibilities

  • Work closely with agencies (Advertising, Market Research, Media & Digital) from briefing and proposal evaluation to finalization, execution, and close monitoring of brand activities, including online/offline communications, promotions, and activations, in line with the full-year plan.
  • Lead New Product Introduction (NPI) projects, artwork (AW) development, and integrated communication activities to ensure consistency with the Brand Heart, MAP, and communication strategy.
  • Execute, submit, and monitor promotional materials.
  • Partner with Area teams and cross-functional departments, including Regulatory Affairs (RA), Trade Marketing, Sales, Supply Chain, and Finance, to deliver ongoing projects.
  • Frequently monitor and evaluate brand performance, including media updates and FAQ tracking, to propose and execute appropriate initiatives to strengthen brand equity.
  • Monitor and report Advertising & Promotion (A&P) spending and activities.
  • Perform other tasks as assigned by the line manager and undertake related administrative responsibilities.

Requirements

Educational Background

  • Bachelor's degree, with a major in Marketing.
  • A strong background in marketing, particularly media and communications, is required.

Job-Related Experience

  • At least 4 years of experience in Marketing.
  • Demonstrated ability to manage multiple tasks and meet deadlines.
  • Strong communication and interpersonal skills.
  • Ability to apply analytical techniques to gather and interpret relevant data.

Other Job-Related Skills

  • Strong organizational skills and attention to detail.
  • Fluent in written and spoken English.
  • Open-minded, innovative, and results-oriented.
  • Agile, with strong problem-solving skills.
  • Good teamwork and collaboration skills.