Job Purpose

The Community & Brand Activation Executive is responsible for executing brand and community initiatives to strengthen consumer engagement and support brand growth. This role works closely with cross-functional teams to ensure marketing campaigns, community activities, and content are delivered effectively and in line with brand guidelines.

Key Responsibilities

1. Brand Campaign Execution

• Execute OTS (On-The-Spot) activation plans and marketing initiatives according to campaign objectives.
• Coordinate with internal stakeholders and external agencies to ensure timely and high-quality campaign execution.
• Monitor campaign implementation and provide regular progress updates.

2. Content & Brand Management

• Review and approve marketing and community content to ensure alignment with brand guidelines, campaign briefs, and communication objectives.
• Work closely with Marketing and Creative teams to maintain consistent brand messaging across all channels.
• Support the development and localization of campaign materials when required.

3. Community Management

• Execute community engagement plans to increase consumer interaction and brand advocacy.
• Coordinate community activities, respond to community needs, and support ongoing engagement initiatives.
• Track community performance and provide recommendations for continuous improvement.

4. Event & Sampling Coordination

• Coordinate the operational execution of events, sampling activities, and other brand activation programs.
• Liaise with vendors, agencies, and internal teams to ensure smooth execution.
• Monitor event logistics, timelines, and post-event reporting.

5. Reporting & Administration

• Prepare campaign performance reports and operational updates.
• Track project timelines, budgets, and deliverables.
• Perform other marketing and community-related tasks assigned by the manager.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in Brand Marketing, Community Management, Trade Marketing, or Marketing Activation.
• Experience coordinating marketing campaigns, events, or community initiatives.
• Strong project coordination and stakeholder management skills.
• Good understanding of social media platforms and digital marketing.
• Strong communication and organizational skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Good command of English is preferred.

Preferred Experience

• Experience in FMCG, Beauty, Consumer Goods, or E-commerce industries.
• Experience working with creative agencies, KOLs, or community platforms.
• Familiarity with campaign execution, sampling programs, and consumer engagement activities.