MAIN PURPOSE OF ROLE

The Digital Creative Designer is responsible for producing engaging digital visual content and creative assets to support brand communication, digital marketing campaigns, and e-commerce activities. The role requires hands-on design and video production skills, effective application of AI tools, and the ability to adapt creative content across digital platforms while maintaining brand consistency.

The ideal candidate is proactive, curious, adaptable, and comfortable working in a fast-paced environment with multiple stakeholders and changing priorities.

MAIN RESPONSIBILITIES

1. Digital Design, Video Production & AI Application – 65%

• Develop and adapt creative assets for digital marketing campaigns, including social media visuals, key visuals, digital advertisements, banners, EDMs, and other digital content across Facebook, TikTok, YouTube, Zalo, websites, and e-commerce platforms.
• Shoot and edit photo and video content using smartphones or other suitable equipment to produce engaging digital content for various platforms.
• Create short-form videos, social media content, and visual adaptations using CapCut or similar video editing tools.
• Apply AI-powered tools effectively in design, image generation, video editing, content adaptation, and other creative production processes to improve efficiency and output quality.
• Adapt master designs, storyboards, and campaign concepts into multiple creative formats while ensuring alignment with platform requirements and brand guidelines.
• Develop and refine creative assets based on briefs, feedback, and performance insights to improve content quality, audience engagement, and campaign effectiveness.
• Design and adapt point-of-sale materials (POSM), including standees, booths, top boards, hangers, wobblers, and other in-store communication materials when required.

2. Cross-functional Collaboration & Creative Delivery – 25%

• Work closely with brand teams, marketing stakeholders, external agencies, and other relevant parties to understand creative briefs and deliver assets that meet business and brand requirements.
• Coordinate feedback, revisions, and approvals to ensure the accuracy, consistency, and timely delivery of creative materials.
• Manage multiple creative tasks and deadlines while maintaining attention to detail and quality throughout the production process.
• Demonstrate ownership and accountability for assigned projects, proactively identifying issues and following through until completion.

3. Creative Learning & Continuous Improvement – 10%

• Stay updated on digital content trends, social media formats, creative tools, and emerging AI technologies relevant to design and content production.
• Proactively explore new tools and creative approaches to improve productivity, visual quality, and content effectiveness.
• Demonstrate curiosity and learning agility by applying feedback, developing new skills, and adapting to evolving business needs and platform requirements.

SUPERVISORY RESPONSIBILITIES

Not applicable.

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

Work Experience

• 2–5 years of experience in graphic design, digital content creation, visual design, or related creative roles.
• Hands-on experience in shooting and editing photo/video content, particularly short-form videos for social media or digital platforms.
• Practical experience using CapCut or similar video editing tools.
• Experience applying AI tools to support design, video production, or digital content creation.
• Experience in the advertising, creative, digital marketing, or design industry is an advantage.

Education

Bachelor’s Degree or above in Graphic Design, Multimedia Design, Advertising, Digital Marketing, Communication, or other relevant disciplines.

CORE COMPETENCIES

1. Technical & Creative Skills

• Video Production: Ability to shoot, develop, and edit basic photo/video content using a smartphone or other equipment.
• Video Editing: Proficiency in CapCut or similar video editing tools, especially for short-form and social media content.
• AI Application: Ability to apply AI tools effectively in creative development and content production, supported by relevant project examples.
• Digital Design: Strong visual design skills and the ability to adapt creative assets to different platforms and formats.
• Portfolio: A portfolio demonstrating relevant design, video, digital content, and AI-assisted creative projects.
• Industry Exposure: Experience as a content creator or designer in the advertising or design industry is an advantage.

2. Behavioral Competencies & Culture Fit

• Proactiveness & Ownership: Takes initiative, follows through on responsibilities, and demonstrates accountability for deliverables.
• Commitment & Resilience: Maintains energy, persistence, and performance when handling pressure, tight deadlines, and changing priorities.
• Learning Agility & Curiosity: Shows a willingness to learn, explore new tools, receive feedback, and adapt to new ways of working.
• Collaboration & Stakeholder Management: Works effectively with different stakeholders, communicates constructively, and remains solution-oriented when facing challenges.
• Positive Attitude & Drive: Demonstrates a positive mindset, enthusiasm, and a strong willingness to achieve goals and overcome obstacles.

LANGUAGE SKILLS

• Vietnamese and English.

COMPUTER / TECHNICAL SKILLS

• Proficiency in CapCut or similar video editing tools.
• Familiarity with AI-powered creative tools for design and content production.
• Working knowledge of Adobe Photoshop, Illustrator, After Effects, or other relevant design software.