Job Description:

- Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs.

- Represent consumer (insights), brand strategy and product quality requirements on the cross functional discounter team.

- Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the Brand.

- Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.

- Pro-actively feed market, category and customer requirements into platform innovation projects.

- Champion optimal launch of innovation platform. Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.

- Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.

- Management of marketing budgets within agreed targets and align with customer advertising activities.

- Other tasks assigned by line manager

Job Requirements:

- 3-4 years classic brand management experience in an FMCG environment.

- Business management and brand development experience

-Strong at creativity & sense of beauty to build aspirational communication message for brand building accross channels, especially step-up in social-first world