Creative Lead
- Ho Chi Minh, Vietnam
- Full-Time
- On-Site
Job Description:
Position: In House Art Lead
Working hour: Full time with at least 3-day presence in office (Nguyen Luong Bang, D7, HCMC).
Job description:
A. Creative Direction & Brand Identity
• Develop and execute creative concepts for new product into impactful visual communications.
• Maintain and evolve the brand’s visual identity, ensuring consistency across campaigns, product launches, packaging, digital platforms, and retail touchpoints.
• Establish visual guidelines and creative standards to strengthen brand recognition and differentiation.
• Identify emerging design trends, visual codes, and category developments to keep the brand contemporary and modern.
B. Campaign & Content Development
• Lead the art direction and execution of integrated marketing campaign assets, including key visuals (KVs), TVC, digital videos and other online-offline adaptation.
• (Co) Develop mood boards, visual territories, storyboards, and creative layouts for campaign idea and campaign production.
• Oversee photography, video production, product shoots, and other creative production activities in both pre-production, production and post-production to ensure high-quality outputs.
C. Product Innovation & Packaging
• Lead the visual development of new product concept visualization.
• Develop and refine packaging design, including visual hierarchy, typography, color, ingredient communication.
D. Stakeholder & Agency Management
• Manage creative projects from concept development through production with relevant production house and agency
Job requirements:
3+ years of experience as Art Director. Experience in Skincare is preferred
High proficiency in using AI powered tool for visual exploration, refinement and production.