Acting as Assistant Expert Marketing of the company, providing end-to-end support to the Senior Expert Marketing Manager across assigned strategic and operational tasks. Key responsibilities include:

1. Expert Marketing Agenda deployment – deliver Expert Marketing Annual Business Plan OTIF, including key scope of Internal & External Training, HCP Engagement Activity/Pharmacist event, Detailing & Sampling program,…
2. Expert Marketing Material Development – Work with cross functional team (Regional Marketing, Regional Medical, Local Regulatory Affair, Local Marketing team) to deliver expert marketing materials (detailing, non-detailing,…) that will be used toward HCPs.
3. Expert Marketing Operation: handle all Expert Marketing document, process, paperwork.

Key Responsibilities

• Collaborate with Regional Expert Marketing to ensure strategic alignment, provide input into content and materials, and ensure flawless local execution and localization of centrally created expert materials.
• Deliver expert marketing materials and activities based on local insights for all touch points (advertorials, e-detailing, digital press releases, PR, symposia, congress etc.) of both detailing and non-detailing implementation.
• Develop a local tactical plan based on aligned strategy and a deep understanding of local insights.
• Work and support the local shopper team to identify opportunities with retailers to drive pharmacy recommendations and retail specific programs around the category (where applicable).
• Collaborate with both internal and external stakeholders e.g. Brand Marketing, RA, Legal, Medical, agencies etc. to deliver EM plan, shape the healthcare environment to endorse the company brands to HCPs and eventually to consumers and comply with the local regulations and company SOPs.
• Budget management: Effectively manage Expert Marketing A&P spend.
• Evaluate the effectiveness of the Detailing team based on product knowledge, product key message, objection handling script, etc. relating to products to maximize the capability of the detailing team.
• Track all expert marketing activities and execution to comply with local laws, regulations and the company SOPs.
• Presentation & Training: ability to deliver product training, general category with confidence and accuracy.